How to create a community that ‘sticks’

Recently I jumped into an interview over on ausbiz TV to speak about the current place of start-ups in the world, and in particular how Mindhive is adapting to the current crisis. During my segment, I mentioned the need for businesses to start fostering ‘sticky’ communities and received a lot of great feedback about highlighting the need to invest in your customers and clients to succeed in what you do as a business.