How to create a community that ‘sticks’
Recently I jumped into an interview over on ausbiz TV to speak about the current place of start-ups in the world, and in particular how Mindhive is adapting to the current crisis. During my segment, I mentioned the need for businesses to start fostering ‘sticky’ communities and received a lot of great feedback about highlighting the need to invest in your customers and clients to succeed in what you do as a business.
But what I also received was a number of questions inquiring as to what exactly a sticky community is, and how to build one, so I’ll do my best to explain it in full.
The first step to creating a community that ‘sticks’ is to understand that one factor above all else decides whether or not consumers will stay within the orbit of your business.
Loyalty.
Loyalty is a word thrown around so often in the world of business that it has begun to lose all meaning, and now risks being relegated to little more than a metric on a marketer’s chart. But at its core, loyalty is whether or not a customer/client stands by your business and…
